Aeroplan, Canada's leading travel loyalty program, and the LCBO, one of the world's largest buyers and retailers of beverage alcohol, are pleased to announce that Aeroplan members can now earn Aeroplan points for eligible purchases made on LCBO.com and the LCBO app, in addition to eligible purchases made in store.

"We're excited for our members in Ontario to experience the new LCBO.com and earn Aeroplan points while doing so," said Scott O'Leary, Vice President, Loyalty and Product at Air Canada. "It's one more way we're bringing our members closer to their next reward." 

To collect Aeroplan points on LCBO purchases made online, members simply enter their Aeroplan number at the checkout or—for added convenience— add it to their online LCBO customer profile, which will allow them to earn on every LCBO online purchase.

"Our customers can now take advantage of earning Aeroplan points across our in-store and digital channels, which provide the seamless experience that our customers expect. This is one of the many enhanced benefits of our new website, which makes it even easier to find the perfect choice heading into summer," says Vanda Provato, Chief Marketing and Digital Officer, LCBO.

In celebration of earning Aeroplan points for online or in-app purchases, customers who join Aeroplan between May 26 - June 8, 2022, and make a purchase on LCBO.com or in the LCBO app during this period, will earn a one-time offer of 250 bonus points.* Also, all Aeroplan members who spend $50.00 (CAD) or more when shopping on LCBO.com or in the LCBO app between May 26 - June 8, 2022, will earn double the points on that purchase.*

Aeroplan members earn one Aeroplan point for every $4 spent at LCBO, in addition to bonus points for promotional products. Aeroplan points can be redeemed for travel to thousands of destinations around the globe, hotels, car rentals, merchandise, and gift cards, including LCBO Gift Cards.

The LCBO and Aeroplan loyalty partnership launched in late 2021.

If you are not yet an Aeroplan member, joining is easy at aircanada.com/join.

*For more information about the new LCBO online launch offers, please visit lcbo.com.