What if travel advisors could save travellers thousands after they’ve already booked their trip? Fora just launched a powerful new tool that’s doing exactly that - combining cutting-edge tech with human travel expertise to redefine what it means to book smarter.

Here’s how it works: Fora’s new price drop feature automatically monitors every refundable GDS booking made through an advisor. If the rate for the same room drops by at least 5% and $50, advisors are notified and can either rebook the same room at the lower rate or upgrade their client to a better room for the same price. 

Since rolling out this feature widely this month, Fora Advisors have already saved their clients hundreds of thousands. 

While dynamic pricing is the norm, no other host agency or OTA is putting it to work like this by using automation to unlock savings after booking to benefit clients with a smarter, more transparent way to travel. 

Fora also recently rolled out a suite of upgrades to its Advisor Portal, including AI-powered hotel search, advisor-to-advisor delegation, smart itinerary building, and client review tools - all designed to streamline planning, booking, and client management in one seamless platform.