Meliá Hotels International expands its portfolio in Greece with the signing of a new franchise agreement under the label INNSiDE by Meliá in Elounda, Crete, signaling a new chapter in lifestyle travel within the country. This move introduces a fresh concept to Greek hospitality - a premium lifestyle brand geared towards the discerning tastes of the new generation of travelers. The agreement, inked on May 24, 2024, not only marks the fifth Meliá hotel in Greece but also signifies the debut of INNSiDE by Meliá in the country. This strategic addition reinforces the partnership between Zeus Hotels and Meliá Hotels International, resulting in a collective offering of over 1050 rooms. 

The agreement concerns the current Elounda Ilion, which will be renamed INNSiDE Crete Elounda. Set to open in May 2025, the INNSiDE Crete Elounda will be a fully renovated and rebranded 5-star hotel situated atop a hill with direct sea views in beautiful Elounda. Elounda, located on the northeastern coast of Crete, is celebrated for its picturesque landscapes, and rich historical significance. Overlooking the Gulf of Elounda and near the famous Spinalonga Island, Elounda is a blend of traditional Greek culture and upscale holiday experiences. 

INNSiDE by Meliá is more than a hotel brand; it's a lifestyle experience designed for curious minds and fluid lives. Each property within the collection embodies the essence of its destination, fostering a sense of community among like-minded travelers. At INNSiDE Crete Elounda, guests will discover 85 rooms of modern luxury and an open living lounge that seamlessly blends the lobby, reception, and bar—a dynamic space perfect for work or relaxation. From in-room comforts to the inspiring Big Idea Space, Open Living Lounges, and fitness studios, every detail is crafted to make guests feel more-than-at-home. INNSiDE offers an informal, creative, and spontaneous experience designed for a new generation of independent travelers with an adventurous spirit. Sustainability is integrated into all aspects, with paper and plastic-free collateral, complimentary organic cosmetics, and a celebration of local culture through events, city guides, and local artist spotlights. Furthermore, this venture is backed by Meliá Hotels International, one of the world's largest companies focused on the vacation segment, with a Mediterranean origin and a long-standing presence in major holiday destinations such as the Balearic Islands, Spanish coasts, the Caribbean, and Southeast Asia.

The INNSiDE Crete Elounda joins Meliá Hotels International's growing portfolio in Greece in collaboration with Zeus Hotels, which includes Sol Marina Beach, Sol Cosmopolitan, and Affiliated by Meliá Blue Sea Beach. Additionally, Meliá Athens is part of the Spanish group portfolio.