As reported first on Travelweek.ca, as of November 1 Sears Travel will be rebranded as The Travel Experts. 

Sears Canada Inc. issued a statement Oct. 10 saying it was permanently closing its doors and going out of business. The company had filed for bankruptcy protection in June, hoping to find a buyer for its remaining locations. 

Sears Travel is a TravelBrands business and not part of the Sears Canada Inc. CCAA proceedings.

However, plans were already underway (and continue) to vacate the Sears department stores and continue both from a limited number of new locations and as a home agent program.

Read Travelweek’s full story here

 

Travelweek.ca has reported that all physical Sears Travel locations will be vacated as of Oct. 20 and Red Label Vacations Inc. will rebrand Sears Travel as the Travel Experts effective Oct. 21, according to TravelBrands. 

All bookings made under the brand Sears Travel remain safe, secure and protected and will not be affected by this announcement, says TravelBrands.

The newly formed brand The Travel Experts will assume full responsibilities of servicing past, current and future clients. This structural rebranding reflects the goals of providing Canadian travellers with exceptional service in a one-on-one atmosphere, notes TravelBrands: “TravelBrands would like to thank its clients, partners and suppliers for their support of Sears Travel and look forward to continuing on as The Travel Experts under the Red Label Vacations group of companies.”