Visit California this week announced the launch of its new Accessibility Hub, a comprehensive online resource designed to empower travellers with disabilities to explore the Golden State with greater ease and confidence. The initiative supports both travellers and industry professionals with tools, tips and curated content aimed at making California more inclusive and navigable for all.

To help bring the hub to life, Visit California partnered with BAFTA Award-winning presenter and renowned disability advocate Sophie Morgan on a new original series, Joy Diversion, which premiered July 28 on Visit California’s YouTube channel. The three-part road trip series offers an inspiring, unscripted look at the state’s diverse landscapes and the many accessible adventures to be found along the way.

“Road trips in California are all about travelling without compromise. There really is something for everyone thanks to the state’s abundance of experiences and inclusive culture,” said Caroline Beteta, president and CEO of Visit California. “This Joy Diversion series – and Sophie’s storytelling – brings to life everything that makes California the world’s ultimate playground.”

A longtime champion for disability rights, Morgan recently relocated from the UK to Los Angeles and has become a powerful voice in U.S. travel media. In Joy Diversion, she teams up with friends to explore different corners of California from desert hideaways and alpine lakes to coastal towns and wine country while highlighting the state’s inclusive spirit and sense of freedom.

“Since moving to California, I’ve been blown away by how easy and joyful road tripping can be,” said Morgan. “This series is a reflection of that, it’s about celebrating movement, spontaneity and the joy of the open road.”

The Accessibility Hub also features work from other industry experts and creators, including award-winning accessible travel writer Cory Lee, whose insights offer practical tools and first hand advice for travellers seeking barrier-free experiences across California.

As the state prepares to host the FIFA World Cup in 2026 and the Olympic and Paralympic Games in Los Angeles in 2028, Visit California is doubling down on its commitment to welcoming all travellers. The Accessibility Hub and Joy Diversion series are part of the broader Playful Journeys platform, reinforcing California’s reputation as a destination where freedom, inclusion and adventure go hand in hand.