California would not be the same without Canadians. In 2024, California welcomed 1.8 million Canadian visitors, making it the state’s second-largest global tourism market. Today, many Canadians are choosing to stay home and the Golden State’s leaders have launched a new campaign to show Canadians that they are missed, they are deeply valued, and they are always welcome in California.

Visit California President & CEO Caroline Beteta and Governor Gavin Newsom have teamed up to launch the campaign, which will be focused on highlighting the shared values, natural friendship, and cultural affinity between the two regions. 

“California is committed to rolling out the red carpet for our Canadian visitors, whenever you’re ready to visit,” Beteta said. “California and Canada share so much in common. Our inclusive values, love of natural beauty and passion for innovation bind us, and we look forward to welcoming you back with the same community spirit you’ve always shown us.”

The campaign will include different initiatives designed to extend the olive branch to prospective Canadian travellers.

Stay tuned for more information!