The St. Kitts Tourism Authority held its sixth annual travel agent appreciation event Tuesday night at Capra’s Kitchen in Mississauga, ON. 40 of the top-selling agents took part in an interactive culinary event featuring Celebrity Chef Massimo Capra. Under Capra’s guidance, the agents learned how to make Kittitian-inspired dishes. The packed event has been a hit with agents over the years, who roll up their sleeves to dive into an evening of fun, learning about the island.

Chef Massimo Capra entertains agents ready to show off their culinary expertise

On hand from the St Kitts Tourism Authority was Canada Marketing Consultant Paul Minich, whose presentation spoke to the new “Do not Disturb” campaign for St. Kitts, and the emerging trend of ‘girls’ getaway’ trips and female solo travel fueling the campaign’s messaging and purpose.

"The "Do Not Disturb" campaign was launched in late September with a series of wrapped TTC streetcars in Toronto during a St. Kitts Street Party on Queens Street West. It's a very visible campaign to support the 45% capacity lift with Air Canada" says Minich.

Paul Minich engages agents eager to learn more about St. Kitts

The St. Kitts Tourism Authority continues to be very engaged with agents these days, through its travelling roadshows this month, participating in the Granite Travel Trade Expos in November and hosting its first global FAM trip.