At Iberostar Cuba, every rhythm has a colour, and Iberostar Origin Laguna Azul gives you a passport to the bluest. Located on the iconic Varadero beach, this all-inclusive resort has become a benchmark within the Iberostar Cuba Hotels & Resorts portfolio—not only for its scale, with 814 rooms, but also for the special value it holds as the company’s first hotel under the new lease management model.

Ideal for family vacations and getaways with friends, Iberostar Origin Laguna Azul offers an inclusive holiday experience where comfort and fun are the common denominator in every corner. It also features an exclusive Relax Zone for adults, with superior accommodation standards, perfect for romantic escapes.

A New Management Model That Makes a Difference

As of January 1, Iberostar Cuba assumed the lease of Iberostar Origin Laguna Azul—a strategic step that will gradually reposition the hotel both locally and internationally, aligning it with the brand’s excellence and its segment.

This model entails a comprehensive transformation:

• Renovation of the property
• Incorporation of cutting-edge technology
• Optimization of sales channels
• Strengthening of operations and financial modernization
• A robust marketing and communication strategy
• Talent development is a key factor in the proposal

These actions are reflected in an improvement agenda planned for 2026, which will further consolidate the hotel’s value proposition:

• Remodelling and renovation of the buffet
• Remodelling and renovation of 250 rooms
• Renovation of the Relax Zone pool, including its ranchón
• Installation of 4 new elevators
• Comprehensive restructuring of the SPA

With a realistic, innovative, and customer-experience-oriented vision, this agreement reaffirms Iberostar Cuba’s commitment to investment, operational autonomy, and strategic alliances.

Every Day a New Adventure

What truly sets Iberostar Origin Laguna Azul apart is its entertainment program, designed to deliver unique and memorable experiences with a strong inclusive character. The themed environments, with carefully crafted décor concepts designed to create a deep impact, transport guests into a state of rising emotion.

Highlighted Experiences:

• Star Show Dinner Experience – Fridays 7:30 pm – 12:00 am: VIP sunset cocktail with live music, exclusive dinner, and aquatic ballet show.
   
• Cinecar 50 Experience – Sundays 8:00 pm: Outdoor cinema in classic 1950s convertibles, with burgers, milkshakes, and popcorn.
   
• Beach Party – Mondays 9:30 pm – 1:00 am: Caribbean beach party with professional dancers, fire shows, and unique cocktails.
   
• Sunset Experience – Saturdays: Beach sunset with Ibiza-style electronic music.
   
• Marathon – Weekly: 4 km mini-marathon within the resort.
   
• The Greatest Showman: A show of magic, circus, dance, and fantasy.
   
• Pool Party: Retro Party and Cuban Party with music, contests, and themed gastronomy.
   
• The Pirate Experience: Pirate adventure with a catamaran, treasure hunt, and pool party.

An Extraordinary Journey into Romance

Iberostar Origin Laguna Azul is one of the most attractive hotels in the Iberostar Cuba portfolio for the romance segment. Its pristine beach, with fine sand and crystal-clear waters, provides the perfect setting for weddings with up to 70 guests, while the spa terrace offers an intimate space for 50 guests. For smaller ceremonies, the hotel features a romantic and elegant gazebo, ideal for intimate celebrations of up to 6 guests.

A Blue Future of Innovation and Excellence

The transformation process of Iberostar Origin Laguna Azul symbolizes Iberostar Cuba’s commitment to a more autonomous, innovative, and customer-experience-oriented management model. The transition to a lease not only strengthens the hotel’s competitiveness but also marks a path of comprehensive renewal in services, operations, and value propositions.

This new chapter reaffirms Iberostar Cuba’s dedication to excellence, sustainability, and the creation of memorable experiences. Iberostar Origin Laguna Azul is projected as a benchmark of modernity and hospitality in Varadero, and as an emblem of the chain’s future on the island—a future painted in the bluest hues.

To learn more about facilities and accommodations, please visit Iberostar Cuba´s website: ibercuba.com.

To obtain pictures, videos and fact sheets, you can register on the Iberostar Cuba Brand Center brandcenter.ibercuba.com.

Iberostar Cuba Hotels & Resorts also has an exclusive Facebook Group for Canadian Travel Agents, where agents can request additional information.