The Indigenous Tourism Association of Canada (ITAC) is announcing the launch of its new accreditation program.

Intended to recognize authentic Indigenous-owned tourism operations that meet a standard of excellence, successfully accredited businesses will be recognized in one of three categories of market-readiness (business, visitor or export-ready) and will be eligible to promote themselves as an “Original Original” through a licencing agreement with ITAC.

With the Original Original mark of excellence, they’ll not only be able to showcase their authenticity and quality, but also gain access to specific ITAC marketing and development initiatives.

For more information, please visit indigenoustourism.ca.