A critical pillar of TIAC's advocacy work over the past 20 months has been TIAC’s position as co-chair of the Coalition of Hardest Hit Businesses. This is a coalition of over 120 tourism, hotel and events businesses fighting for industry-specific support. Not just businesses - but also the organizations that represent hundreds of businesses behind them. 

As TIAC's members know, most recently, the Coalition developed a campaign advocating for a survival program for the industry. As part of this advocacy push, TIAC was pleased to see the extension of the wage and rent subsidy programs this summer, but knew that this would not be enough to ensure the survival of the businesses – with the expected wind-down of these programs this month – TIAC continues to push for a tailored solution. 

A reminder that as the first commitment on the campaign trail, Liberal Leader Justin Trudeau announced support for the hardest hit sectors, including a transition program that was exactly aligned with the survival plan the Coalition asked for, and a direct response to the Coalition’s advocacy work. 

TIAC has been working hard behind the scenes on the actual policy design of this program to ensure that no tourism business falls between the cracks as TIAC has seen with previous programs. 

TIAC needs to ensure that this stays top of mind for officials. This is where they need your help! 

TIAC is working diligently to ensure urgent action on this front. 

Please take a few minutes and send a letter to your MP to outline the crucial need for tailored support through the winter months.  

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