The Tourism Industry Association of Canada (TIAC) extends its warmest congratulations to Minister Soraya Martinez Ferrada on her appointment to the federal cabinet as Minister of Tourism. This significant announcement marks a new chapter in Canada's tourism landscape, and TIAC eagerly anticipates collaborating with Minister Martinez Ferrada to further enhance the growth and success of our nation's vibrant tourism sector.

The Association also looks forward to closely collaborating with Minister Randy Boissonnault in his new role as Minister of Employment, Workforce Development and Official Languages; Minister Marc Miller as Minister of Immigration, Refugees and Citizenship; Minister Pablo Rodríguez as the new Minister of Transport and Quebec Lieutenant; Minister Pascale St-Onge as the new Minister of Canadian Heritage; Minister Sean Fraser as the new Minister of Immigration, Infrastructure and Communities; and Minister Rechie Valdez as the new Minister of Small Business

Earlier this week, TIAC spearheaded a coalition letter to Finance Minister Chrystia Freeland calling for the urgent extension of the Canada Emergency Business Account (CEBA) repayment deadline. Businesses across the country continue to recover from the pandemic. But it is not business as usual, and many small and medium-sized companies in the communities continue to struggle to stay afloat. TIAC, along with more than 250 other business and association signatories, firmly believes the government needs to step up, extend the CEBA debt repayment deadline, and collaboratively work to develop a whole-of-government effort to ensure businesses don’t close their doors because of factors out of their control.

“We aren’t asking for more money, we are asking for more time,” said Beth Potter, President and CEO of the Tourism Industry Association of Canada. “We look forward to continuing our important work advocating for the tourism sector, and doing so with the many ministers whose portfolios interact with various aspects of the industry.”

Tourism plays an integral role in the Canadian economy, generating billions of dollars in revenue and supporting countless jobs in every region of the country. It is a cornerstone of our national identity, drawing millions of visitors each year to explore our breathtaking landscapes, experience our vibrant cities, and immerse themselves in our diverse cultures.

TIAC firmly believes that collaboration between the government and the private sector is essential for the sustainable growth and prosperity of our industry. As Minister Martinez Ferrada assumes this crucial responsibility, TOAC would like to offer their full support and expertise to help achieve the shared goal of making Canada's tourism industry even stronger, more resilient, and more inclusive.

TIAC is excited about the possibilities that lie ahead and are eager to collaborate for the betterment of our industry and our country.