Intrepid Travel is giving registered travel advisors in Canada and the United States two new opportunities to engage with the brand, including a chance to win a free trip to Peru and a limited-time group booking incentive tied to its growing Tailor-Made travel program.

Running from June 24 to July 31, 2026, the Peru giveaway invites advisors to share their personal “Intrepid Effect” moment by completing a short online entry form. One winner will receive a trip to Peru valued at up to US$3,500.

The promotion coincides with the launch of The Intrepid Effect, Intrepid’s new global purpose platform designed to help travellers better understand the impact of their journeys through storytelling and real-world examples.

At the same time, Intrepid has introduced a new booking incentive aimed at helping advisors grow private group business. Through July 31, advisors in Canada and the U.S. who book five travellers on eligible Tailor-Made Eastern Europe departures will receive a sixth booking free on select 2026 itineraries.

The offer comes as Tailor-Made travel continues to gain momentum for the company, with North American advisor bookings up 65% year over year.

Unlike many custom group programs, Intrepid’s Tailor-Made offering allows advisors to create private itineraries for as few as four travellers. Advisors can customize existing itineraries or work with destination specialists to build trips for families, friend groups, affinity travel and special-interest groups.

“The biggest barrier to selling group travel isn’t demand, it’s perception,” said Caroline Tinsley, Head of Partnerships for Canada at Intrepid Travel. “Group travel is far more flexible than many advisors realize. Many simply aren’t aware of the possibilities within our Tailor-Made offering, which allows them to create fully customized itineraries or adapt existing trips for private groups, whether that’s families, friends, or affinity groups. 

“Once advisors see how flexible these experiences can be, the hesitation around selling group travel tends to disappear and clients often come back again and again.”

The Intrepid Effect

The Intrepid Effect was developed to simplify how the company communicates its social, environmental and economic impact while responding to evolving regulations governing corporate impact marketing.

The platform launches with a new hero film and dedicated messaging for travel advisors, enabling them to communicate the impact of Intrepid trips more clearly to clients and prospective travellers.

Among the examples featured is “a tuktuk ride that put her in the driver’s seat,” referencing an e-rickshaw city tour in India operated by Pink City Rickshaw, a women-led not-for-profit organization. Another example, “An incredible bowl of pho in Hanoi, giving kids a second chance,” highlights a meal at KOTO, Vietnam’s first social enterprise and youth training restaurant.

The launch comes as new frameworks, including the EU Green Claims Directive and updated B Corp standards, are expected to influence how companies communicate environmental and social impact.

Intrepid also announced plans to introduce a new Responsible Marketing & PR Policy that will build on its existing Ethical Marketing Guidelines and include new commitments around openness and transparency.

For more information about The Intrepid Effect, visit intrepidtravel.com/the-intrepid-effect. Advisors can find details on the Tailor-Made promotion by contacting tailormade.na@intrepidtravel.com. 

Source: Travelweek
Lead image caption: Lima, Peru