Air Transat launches a new promotional campaign on January 11th: Come Back Changed. Inspired by the belief that travel has transformative powers, it aims to demonstrate the importance of travel and its ability to transform not only their way of being by expanding their horizons, but also their state of mind. This clever advertising campaign supports the airline's new brand positioning and its tagline: Travel Moves Us.

Rolled out in Quebec and Ontario, the campaign includes a 30-second and 15-second video as well as a 30-second audio ad in English and French. 

The Come Back Changed promo

For the launch of its new Come Back Changed promotion, Air Transat invites Canadian travellers to recharge their batteries with attractive offers for flights and packages in the tropics. Roundtrip flights to the South start at $399, one-way flights to Florida start at $150 and South packages start at $889.