Long Stay Program With Added Values

To stimulate the Long-Stay segment, new offers have been designed with a minimum stay of 15 nights, as well as the option to book private houses in Villa Cuba, Villa Barlovento, and Villa Tarará. Added values vary according to the property and may include priority reservations in specialized restaurants, discounts on laundry services, personalized check-in, complimentary late check-out, among others.

Pickleball Facilities Across All Destinations

For pickleball enthusiasts, courts are available in all destinations, offering guests pre-reserved spaces. 

Featured hotels include: Barceló SolyMar, Iberostar Playa Alameda, Meliá Varadero, Meliá Internacional, Meliá Las Antillas, Starfish Varadero, Royalton Hicacos, Grand Memories Varadero, Meliá Costa Rey, Sanctuary White Sands, Memories Caribe, Gran Muthu Almirante, Grand Memories Holguín, Grand Memories Santa María, Memories Jibacoa, Cayo Largo del Sur hotels, and properties under the Resonance brand, among others.

Kitesurfers Club in Cayo Guillermo

Launch of a new club concept with exclusive services and benefits for kitesurf lovers at the Iberostar Daiquiri Hotel.

New Wedding Packages

Symbolic wedding packages have been redesigned with exclusive inclusions and special benefits for groups, an enhanced focus on the romantic segment, which has high growth potential.

All properties feature an on-site wedding coordinator dedicated to ensuring every detail.

New Concepts: Santa Maria All-In

Cayo Santa María now offers guests access to its plazas: Gallery, Las Dunas, and The One Collection, under an All-Inclusive modality included as part of their stay as of November 19. This transforms the entire destination into an extension of the all-inclusive experience, offering guests a unique, comprehensive stay. Included services: Bowling alley, nightclub, restaurants, bars, children’s play area, ice cream parlour, and snack bar, all without extra charges. Spa services and premium beverages are not included.

New Gaviota Hotels Brands: Playa Luxury & Playa Kids

PLAYA LUXURY where all details count. Luxury, elegance, and comfort under a new brand concept. There is an available section within Playa Vista Azul, Playa Punta Hicacos, Playa Cayo Santa María, and Playa Pesquero.

PLAYA KIDS is available at Playa Cayo Santa María, featuring specially designed spaces for children in both common areas and rooms. Coming soon to Playa Punta Hicacos and Playa Pesquero.

Renovations

Major renovations have been carried out for the Winter season in several resorts, including: Sol Palmeras, Meliá Varadero, Meliá Habana, Meliá Cayo Coco, Iberostar Origin Taínos (lobby and new Cigar Bar), Iberostar Selection Ensenachos (main buffet), Starfish Cuatro Palmas (superior rooms), Memories Trinidad del Mar (rooms), and Memories Miramar Habana (tennis courts).

New Openings

Recent openings include:

• Hotel Playa Girón (all-inclusive)
• The One Collection by Playa Luxury Cayo Las Brujas Cayo Las Brujas, Villa Clara (both Gaviota’s own brand)
• Iberostar Selection La Habana, Gran
• Muthu Habana Tower, Gran Hotel
• Bristol Habana Vieja Member of Meliá Collection, Capitol Level en el Hotel
• Iberostar Parque Central, Havana
• Gran Muthu Ensenada, Holguín
• Starfish Cayo Largo

Upcoming (January 2026):

• Sol Hicacos Varadero
• Grand Memories Cayo Largo

New Excursions

Across all destinations, guests may now book new land and sea excursions through tourism bureaus, enabling them to discover Cuba’s attractions and fully experience the island.

Events Calendar 2025/2026

Cayo Santa Maria:

• December 30, 2025 –January 2, 2026: CAYOTONAZO
• February 14–15, 2026: Dinner concert featuring the Cuba National Ballet and Buena Vosta Social Club
• June 19–21, 2026: Coraland
• June 26–28, 2026: Music Fest
• July 17–18, 2026: Salsa Festival
• August 28–30, 2026: Music Fest
• September 5–6, 2026: Ocean Man
• November 20–22, 2026: A Journey to the 90's
• December 30, 2025–January 2, 2027: CAYOTONAZO

Annual Singles Party at Meliá Las Antillas:

A full entertainment program for singles, including dance classes, Cuban party, concerts, Havana excursion, pool party, beach carnival, and more surprises.

• Dates 2026: June 7–14 & September 6–13
• Dates 2027: June 6–13 & September 12–19

New Management Chain

The Italian chain Domina Hotels has joined Cuba’s hotel management portfolio, overseeing Domina Marina Varadero, Domina Metrópolis, and Domina Real Aduana (opening in 2026), which are located in Havana.

New Hotel Management Model: Leasing Modality

A new hotel leasing management model is being implemented in Cuba. The first property under this modality is Iberostar Origin Laguna Azul in Varadero. Starting January 2026, the hotel will become the first hotel in Cuba operated under a leasing model, marking a milestone in the country’s hotel management strategy.

Vila Galé Expands in Cuba

Portuguese chain Vila Galé continues expanding in Cuba with three new hotels: Vila Galé Cayo Santa María, Vila Galé Express Park View, and Vila Galé Tropical Varadero.

FITCuba 2026 Dedicated to Canada as Guest Country

The 44th edition of Cuba’s International Tourism Fair, FITCuba 2026, will take place in Varadero
from May 6th to May 10th and will honour Canada as the guest country. This edition aims to strengthen partnerships with Cuba’s main tourism market.

New Connection from Toronto

New flights from WESTJET/ SUNWING VACATIONS:

• Toronto to Cienfuegos starting December 10
• Toronto to Cayo Largo del Sur starting January 20

New Import Companies

New foreign importing companies have been approved to ensure stable and efficient supply chains for tourism operations. Together with Cuban importers ITH and AT Comercial, these companies: MESOL, LHC, and VIMA—have contributed to improving guest satisfaction.

Cash and Carry Wholesale Store

Cash and Carry is a newly created wholesale store offering a wide assortment of food products, supplies, and other essentials for tourism operations. It includes a differentiated selection for higher-category hotels, featuring premium products that complement the supply from other importers.