Sunwing partners with Bentley to donate new and gently used books and bags to schools across the Caribbean and Mexico

The initiative will focus on supporting children in destinations across the Caribbean and Mexico that have seen a decline in tourism as a result of the COVID-19 pandemic

Sunwing partners with Bentley to donate new and gently used books and bags to schools across the Caribbean and Mexico

Sunwing has announced a new partnership with Bentley, a leading luggage and handbag retailer, on a back-to-school initiative to collect new and gently used books and school bags for donation to communities in need. The initiative will focus on supporting children in destinations across the Caribbean and Mexico that have seen a decline in tourism as a result of the COVID-19 pandemic.

Collection boxes will be set up in select Bentley stores beginning on August 2, 2021 through August 15, 2021, and donations collected in store will be flown on board Sunwing Airlines flights to local schools across the Caribbean and Mexico. As an added incentive, customers who donate will receive a $5 Bentley coupon which can be used towards purchases of $20 or more in store, along with a $50 promotional code that can be applied towards a future Sunwing vacation.

“It’s been a trying 16 months for local communities across the Caribbean and Mexico that depend heavily on the tourism industry for support and employment,” commented Samantha Taylor, Chief Marketing Officer at Sunwing. “As we resume operations, we are excited to restart initiatives that support local communities. We’re grateful to Bentley for partnering with us on this important cause, and look forward to helping support local children and schools with these donated resources.”

The donation drive is the latest initiative of the Sunwing Foundation’s Flying Start program, which aims to provide students in the destinations that Sunwing serves with all the essential tools and building blocks for a successful education. The Flying Start initiative has previously supported communities across Jamaica, Tobago, Antigua and the Dominican Republic.

"We are pleased to be working with Sunwing on this important initiative," said Sandrine Giry, Vice President of Purchasing/Branding at Bentley. "Community support and solidarity are extremely important to us at Bentley. By making donation boxes available in some of our most popular stores in Quebec and Ontario, we hope to make a positive contribution in the communities served by Sunwing.”