WestJet ushers in a new era with the launch of a comprehensive brand platform and fully integrated campaign, anchored by a new tagline—Where Your Story Takes Off.

As the airline returns to its roots, following an updated business strategy, WestJet's commitment to helping guests write memorable stories is driven by a history of care and celebrated hospitality, delivered each day by a passionate team of WestJetters.

The new platform underscores the transformative power of travel, celebrating the countless stories that pass through a WestJet flight.

In fact, nearly nine out of 10 Canadians, 89 per cent (WestJet, 2024) acknowledge that travel has given them some of their most cherished memories and WestJet is committed to enriching these moments. As Canada's friendliest airline, WestJet recognizes its role in positively and meaningfully impacting its guests.

This campaign was born from the insight that although every guest on a flight may be going to the same destination, they're not going to the same place. Recognizing this uniqueness is a fresh way to break through and celebrate WestJet and the role of WestJetters in meaningfully connecting guests to their most treasured stories.

The campaign takes flight with over 50 unique travel stories featured in television, online video, premium digital social placements, and an extensive range of high-impact billboards across the country. 

Start your next travel story with WestJet.