WestJet has joined the globally recognized Hidden Disabilities Sunflower program, furthering its efforts to create a more accessible and inclusive travel experience for all passengers.

The program enables travellers with non-visible disabilities to discreetly indicate they may need additional support – such as extra time, patience or assistance – by wearing a Sunflower lanyard or other branded accessories like pins or wristbands. These identifiers are recognised by WestJet staff both at airports and onboard.

The Sunflower symbol is widely recognised as a discreet way for individuals to indicate they have an invisible disability. These can include neurological, cognitive and neurodevelopmental conditions, as well as physical, visual, auditory and sensory challenges. Chronic conditions such as asthma, diabetes and chronic pain also fall under this category.

Sunflower lanyards are now available upon request at WestJet check-in counters across Canada. Guests are encouraged to reuse their lanyards on future flights or wherever the Sunflower is recognised to ensure continued support throughout their journey.

Earlier this year, Billy Bishop Toronto City Airport (YTZ) announced its participation in the Hidden Disabilities Sunflower program, while Air Canada implemented the program back in January 2024.

Source: Travelweek